theSkimm is a New York City-based media startup with over 4 million subscribers. Today, Ignitia takes a closer look at just what this New York City-based startup is all about.

Media for Female Millennials

Founded in 2012 by two former NBC producers, Danielle Weisberg and Carly Zakin, theSkimm’s target audience is primarily female millennials. Originally conceived of as a daily newsletter called The Daily Skimm, the company was founded on the idea of providing essential news so its users could start their day well informed. Soon after, the company developed a subscription-based app and in more recent years, has made a large push into offering video content as well. Add to this the large audio catalogue and interviews subscription members enjoy and it’s easy to see why theSkimm is now considered a full-fledged media company.

Impressive Outreach

Though only six years old, theSkimm has already amassed quite a fanbase. Among its most well-known users are Oprah Winfrey, Lena Dunham, Sarah Jessica Parker, and Trevor Noah. There’s good reason for them to follow. Along with providing excellent daily content, theSkimm has also taken on social issues as well. For example, during the 2016 presidential election theSkimm interviewed 12 of the major presidential candidates, and registered an amazing 110,000 people to vote.

Investors Have Taken Notice

All of this effort has also caught the attention of investors. Two years after launching, the company closed a $1.6 million round of seed funding led by Homebrew. Later that same year, theSkimm closed a second round of $6.3 million of Series A funding this time led by RRE Ventures. Two years after that, theSkimm closed another $8 million in Series B funding led by 21st Century Fox. And just this year, theSkimm closed another $12 million round of Series C funding led by Google Ventures. All told, the company has raised over $28.4 million after seven rounds of funding.

At this point, with the backing in place both by celebrities and well establish VC funds alike, it’s a safe say theSkimm seems poised to be around well into the future.