7 Tools Every Business Should Know About

Here are seven of the most popular tools founders and their teams are relying on to increase their effectiveness.

  1. Trello

Trello is a project management and collaboration platform that enables users to easily track how specific projects are progressing. Earlier this year, Atlassian acquired Trello for $425 million.

Trello allows founders to create boards that they can store different lists on. For example, a startup media company might create the following lists: “Story Ideas,” “Assigned Stories,” “Ready to Edit,” and “Editing Complete.” Users can also create individual “cards” that can be added to any list and moved from one list to another. As progress is made on an individual task, cards are moved from list to list, enabling users to see how far along certain projects are instantly. When cards are moved, relevant stakeholders are sent email notifications automatically, thereby ensuring everyone stays on the same page.

  1. Calendly

Calendly is a platform that automates meeting scheduling, so users don’t have to participate in never-ending email chains to find time to meet.

Here is how it works: a user fills out their availability on Calendly and includes a link to their schedule in their email signature. Clients, employees, colleagues, business partners and vendors can then click that link to schedule a meeting that works with their own availability. As a result, a long process is accomplished in one simple step. Users don’t have to worry about time zone-related mistakes, either.

  1. MailChimp

MailChimp is a popular email automation platform that simplifies email marketing. According to Built In NYC, 61% of New York City-based startups use MailChimp to engage customers and prospects without spending an endless amount of time doing so.

MailChimp provides startups with a ton of functionality, including A/B email testing, email segmentation, and the ability to create customized, brand-specific email templates. The platform also features many integrations with other applications, providing even more utility.

  1. Zapier

Zapier enables startups to automate their workflows in a customized way. For example, you can use Zapier to make sure that whenever you get an email that has an attachment, the attachment is automatically copied to your Dropbox account and you are notified in a designated Slack channel.

To date, Zapier works with more than 750 apps. No matter which platforms you rely on, Zapier will almost certainly save you a lot of time. Check out this list of some of the more popular “Zaps” to get started.

  1. Evernote

Evernote is a cloud-based organizational and note-taking platform that enables users to archive and store articles, notes, or other data they want to access later. All of that information is then accessible from any connected device.

Thanks to Evernote, even the busiest founders are able to stay on top of industry trends. If they don’t have time to read an article during the day, for example, they can easily save it on Evernote and pull it up to read when they have a spare moment, without having to search their email or Slack chain.

  1. Slack

Slack is a real-time business messaging and project management app that enables teams to stay connected across geographies and time zones as an alternative to email. Users can either chat with one another in channels or private messages in real time, or they can collaborate with each other asynchronously at their own convenience. Slack has been linked to buyout offers worth as much as $9 billion.

Slack holds the record as the fastest company in the world to hit a $1 billion valuation.

  1. Buffer

Buffer is a social media management platform that lets users schedule social posts ahead of time across a number of networks. The tool also allows users to seamlessly schedule posts to highlight content they come across on the web.

This is a more efficient way to handle social media. By optimizing workflow users ensure they are maintaining strong presences on social media without managing multiple platforms.

  • Monika Ciemiecka

    What a great list! We use Trello, Slack and Buffer too. Other tools we use are: Appoint.ly as an alternative to Calendly, HotJar (sessions recording) and Intercom (leads, marketing automation) 🙂